Most of us are just finally recovering from the craziness of the holidays, and most spas and/or salons are either a little quiet right now, or are serving a flurry of gift card recipients. Whatever the case may be at your facility, January is a critical time for setting the tone for the rest of the year. Here are three suggestions to get your creative juices flowing as you plan your success in 2011…

  1. Treat gift card recipients with extra care, they may be new to your facility, and this is your chance to make a great impression to keep them coming back, and recommending you to their friends. Make sure to give them a tour of the products used on them during their service, and give them a small stack of referral cards to give their friends so they may receive a discount on their next service.
  2. Start working on your marketing plans for Valentines Day and Mothers Day. These are two HUGE spa/salon days, and keeping your facility fresh in the minds of gift givers is key to your success. Plan special treatments and discounts for these holidays, and beef up your gift card sales efforts.
  3. The weather is COLD, and people are feeling dried out and uptight. Why not plan some kind of warm, or beach-themed treatment. Many people are gearing up for their winter vacations and are needing waxing treatments, extra hydration, tanning, etc. Why not market a special package with these types of services? Or, if you have a fireplace in your facility, offer some kind of cozy pedicure with complimentary gourmet hot chocolate. It’s all about warmth and relaxation.
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