The spa industry as a whole has responded to the recession by re-engineering their menus and introducing discounts and rewards to retain customer loyalty and to attract new spa goers. A total of 76% of resort hotels introduced new promotions in 2009 as a result of the recession compared with 67% of the industry as whole (small and medium size day spas)*.

Tell us, how have you responded to this need to react to the recession? What promotions, rewards, and menu changes have you made?

* The newly released ISPA industry study

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